Influencer marketing: the biggest FAILURES in 2018

If an influencer marketing campaign typically has an attractive or even stratospheric ROI, a poorly executed operation can also turn into a...
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Training courses to become an influencer: a booming market

Most influencers today are self-taught, but faced with the professionalization of the sector, it’s a good idea to follow a training course...

How Adpocalypse, concealment and bots are threatening influencer marketing

Influencer marketing generates millions, and some of the people involved don’t respect the rules of the game or take things too far....

Attempts by governments to regulate influencer marketing

Every market has its own regulation, but one thing is certain: western markets always react when faced with the emergence...

7 steps to become a web influencer

It might seem easy to become an influencer, but those who have succeeded will all say the same thing: it's the result...
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4 reasons to use an influencer marketing to support your crowdspeaking campaign

Crowdspeaking is a powerful tool for creating a lot of publicity around your product, service or cause. But to guarantee its success, you still...

Reaching the Snapchat generation thanks to influencer marketing: the Coachella case

In the USA, Snapchat is even more successful than in Europe, especially among teenagers, a target traditionally difficult to grasp. We'll find out in...

Influenceurs and brands: a lucrative love story

Ad blockers block 50% of traditional display advertising. As for those who haven’t installed one, they simply don’t click anymore, their brain having learned...

Influencer marketing & SEO in 2019: take a qualitative leap!

New year resolutions are often forgotten, but if there is one that should be followed closely, it is to make a real qualitative leap...

The 4 main trending web influencer categories

Which categories of content creators are seeing their influence grow fastest? If you operate in lessor known sector, it might be wise to use...
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