New insights on Native Advertising with researcher Simone Krouwer

We had the opportunity to meet Simone Krouwer at the Native Advertising Days in Berlin, the global conference for all players in Native Advertising,...

What’s the difference between earned, paid and owned media?

If you are in charge of managing a digital marketing strategy for your business, you are probably familiar with the concepts of earned, paid...
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When should you use sponsored articles? (Our guide for entrepreneurs)

Shall anyone who has never heard of sponsored articles speak now or hold their tongue forever. A common element of marketing, they...
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The keys to setting the price of a sponsored article (and responding to brand...

Sponsored articles are often a quick way to monetize your blog. Now widespread, this communication method nevertheless requires a certain command of...

Sponsored articles, a source of regular revenue for a blog

With the collapse of advertising banner revenue, bloggers need to find other sources of revenue. Among them, sponsored articles have emerged as an effective...

Influenceurs and brands: a lucrative love story

Ad blockers block 50% of traditional display advertising. As for those who haven’t installed one, they simply don’t click anymore, their brain having learned...
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Where can you find writers for your sponsored articles?

Sponsored articles are on the rise in the wake of ever higher performing influencer marketing strategies. As with any content, sponsored articles raise the...

How can you measure your native advertising? (And be certain to run a successful...

Native advertising comes in various forms on different media. As such, it’s more difficult to measure than a traditional display advertising campaign. Here is...

What place for native advertising in the near future?

By 2021, 74% of online advertisements will be native (source: Business Insider). What form will native advertising take then? What impending changes are to...

How to target millennials with your native ads?

Millennials are regularly cited as being THE ideal target. They’re between 18 and 38 years old, they’re comfortable with shopping on the web, open...
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