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You don’t hate influencers, you hate bad content! #squealonyourinfluenceur

In recent years, partnerships between influencers and brands have been growing at lightning speed. It’s not easy to navigate between all types...

How to recycle content and increase your potential

Internet users are collapsing under the weight of content, whether generated by individuals, the media, influencers or companies. The latter have long understood that...

Brand Content: definition and trends

Branded content is a term commonly used in marketing but is sometimes difficult to define. So we will see what this phrase covers and...

Confluence marketing: the digital strategy of tomorrow!

Over the past ten years, web marketers have been focusing in turn on content strategies and then on influencer campaigns. We understand today that...

The 8 essential elements of a Content Marketing strategy

You’re making a start in Content Marketing, or have decided to renew your approach; begin by establishing a real strategy. You’ll avoid going in...

Why is quality content creation no longer enough?

Creating content is today an obvious necessity. Quality is primordial. Is that all? No, because behind these two prerequisites lie many other requirements for...

Which content is most effective in influencer marketing?

Bloggers, photographers, YouTubers: influencers wear various hats. Their talent and creativity are remarkable. So much so that 51% of marketers admit that content created...
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9 reasons to launch a brand blog in 2018

  Blogs aren’t dead, and the brand blog even less so! Your presence on the web can't be limited to your commercial website and a...

Content Marketing: 8 must-have services

You have set a budget, developed a robust strategy, prepared a high-calibre content schedule; your Content Marketing must now be implemented. That’s a considerable...

Why and how to create a content calendar

A content calendar is an essential part of any Content Marketing campaign. It must receive special attention and always be up to date. It...
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