Are voice assistants the new playground of influencer marketing?

On the getfluence.com blog we’re always on the lookout for the latest trends in native advertising. Today we’re looking at a trend that you...

The blockchain in influencer marketing: what’s the reality?

When the price of cryptocurrencies shot up at the end of last year, blockchain technology was the talk of the town, and influencer marketing...

How much do brands spend for a sponsored article in Spain?

You've decided to take on the fourth largest economy in the eurozone with a marketing campaign that naturally includes native advertising. In order to...

The blockchain, the future of influencer marketing?

Influencer marketing faces challenges that threaten its development, including fake influencers, the difficulty of authentication, the accurate measurement of performance, and finally the drawn-out...

Marketing: how can you take on a big competitor?

Some fights seem to be lost before they even begin. And certain types of business completely closed to new entrants. And yet: there's not...

Digital advertising: how to counter the rise of ad blockers on mobile

Although relatively scarce for a long time, the use of ad blockers on mobile has been growing at a steady pace since this year....

The advent of agile marketing

Marketing is always very prolific when it comes to inventing new concepts and along with them new terms. Yet behind the buzz around "agile...

What is lead nurturing?

Lead nurturing is the phase that comes after the obtention of your first prospects: lead generation. It's associated with any good content marketing strategy...

Guerrilla marketing techniques

The goal of marketing has always been to capture the maximum attention of customers and leads. The difficulty of standing out is not recent,...

How to build an earned media strategy

So, you're starting in earned media? First, you need to define a strategy. In a previous article, we introduced the term earned media and...
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