Confluence marketing: the digital strategy of tomorrow!

Over the past ten years, web marketers have been focusing in turn on content strategies and then on influencer campaigns. We understand today that...
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9 reasons to launch a brand blog in 2018

 Blogs aren’t dead, and the brand blog even less so! Your presence on the web can't be limited to your commercial website and a...

How to recycle content and increase your potential

Internet users are collapsing under the weight of content, whether generated by individuals, the media, influencers or companies. The latter have long understood that...

Brand Content: definition and trends

Branded content is a term commonly used in marketing but is sometimes difficult to define. So we will see what this phrase covers and...

The 8 essential elements of a Content Marketing strategy

You’re making a start in Content Marketing, or have decided to renew your approach; begin by establishing a real strategy. You’ll avoid going in...

Why and how to create a content calendar

A content calendar is an essential part of any Content Marketing campaign. It must receive special attention and always be up to date. It...

Content Marketing: 8 must-have services

You have set a budget, developed a robust strategy, prepared a high-calibre content schedule; your Content Marketing must now be implemented. That’s a considerable...

Why Content Marketing must go hand in hand with Influencer Marketing in 2018

Content Marketing represents on average 25% of the total marketing budget. Companies have realized its enormous potential in the areas of brand image and...
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