Crowdspeaking is a powerful tool for creating a lot of publicity around your product, service or cause. But to guarantee its success, you still need to make your campaign known. And for that, influencers are your best allies. We’ll explain why, in 4 key reasons.
What is Crowdspeaking?
You’ve probably heard of Crowdfunding, or crowdfunding, which raises funds from Internet users to finance a project, via platforms such as Indiegogo, Kickstarter, the French site KissKissBankBank or Ulule. With Crowdspeaking it’s not about raising funds: Internet users who believe in the project are invited to share it on social networks.
1- Produce additional information about the campaign
2- Give some momentum to the campaign for its launch
The hardest part of a participatory campaign is the beginning: the number of supporters is at its lowest, and it creates a vicious circle effect. Why would you support a project that seems moribund? To avoid this undesirable scenario, you need a big booster right from launch time.
The smartest thing would be to use influencers to leverage the reach of your launch publicity. It’s not a good idea to use a single macro-influencer. Instead, use a pool of micro-influencers from a variety of networks to reach a large and diverse population. For example, a high-performing pool might include a YouTuber, an Instagrammer, and an influential blogger that you can approach through a networking platform.
3- Communicate on the media where the audience is
If you have an existing community, it’s the first audience to mobilize via your usual channels… But that’s probably not enough. To be effective, a crowdspeaking campaign must reach a large audience. So how can you reach this invisible mass?
It’s possible to use advertising platforms: it will cost you but you will benefit from accurate demographic targeting. Pretty handy, as long as you have a clear idea of your future participants’ profile! Otherwise, you can use affinity. For example, if your project touches on ecology, then locate the networks where this topic is discussed (typically in this cases blogs and Twitter) and get closer to the corresponding influencers.
4- Continue promoting the brand after the campaign (SEO)
The effect of an influencer marketing operation depends on duration. Any partnership with an influencer on social networks should include several publications spread over time, otherwise the support will seem anecdotal. For bloggers, a sponsored article is not only a boost of notoriety at the time of its release, but it is also a powerful SEO tool over time, provided it incorporates a valuable backlink to your official page.
Backlinks allow Google to evaluate your reputation and adjust your own authority accordingly, that is, your propensity to appear its search results. An influencer campaign is therefore a long-term asset for your project, don’t forget that!