If Google were a human, it would be a highly demanding one! Especially since no one really knows for certain what they’re looking for. And yet, you have to please Mr (or Ms) Google, otherwise you can say goodbye to valuable organic traffic. So how can it be done? Here’s as succinct a summary as possible about the criteria in play and the best levers to activate.
The main known SEO criteria
Google assesses two major aspects when “auditing” your site.
1- The content and structure of your site (online SEO)
Unsurprisingly, Google takes into account the relevance of the content you publish, and that’s precisely the main objective of their algorithm: to understand what your pages contain, and what is the context. Increasingly, you need to optimize that content for your (human) visitors in that Google designs its algorithms to identify and prioritize content that will satisfy your users. In short, give priority to the satisfaction of your visitors, and Google should follow!
Some caution is required, the structure of your site must also be optimized to facilitate the work of Google’s indexing crawlers, otherwise they’ll go elsewhere and part of your site may not be referenced! There are several ways to do this, such as using a well designed tree structure, a header, or the availability of a site map on the main page. These are typical aspects under the responsibility of an SEO manager!
2- The reputation or authority of your site (offline SEO)
In the early days of the Internet, search engines considered only the content of a site to assess its relevance (online SEO, seen above). Google’s real revolution was to introduce the notion of a site’s authority, basically its reputation on the web. How can you evaluate, what at first seems such a qualitative dimension? By taking into account the number of backlinks, redirecting from the web to the site in question. The more domains that redirect to your site, the more you seem to be authoritative, and so Google will prioritize your site in search results. Clever!
Reputation had for a long time been calculated by the Page Rank, Google’s leading index, which has vanished (or at least it’s no longer public), however, it remains relevant and there are alternative ways of knowing it, the first of which is the Domain Authority.
The particularities of the Colibri algorithm
Google’s search algorithm used to be officially updated, the last one dates back to 2013. Since then, Google has been improving the protocol without any major change to its operation, bringing an end to the more major revisions that gave sleepless nights to SEO managers.
Colibri is the last major revision known to date, and according to Google, it affects 90% of searches, so it is interesting to know its particularities:
- Takes into account the intention of the search. If a user searches for “weather,” it’s more likely that he or she would simply want to check the weather forecast of the day for their city, rather than the Wikipedia fact sheet for meteorology.
- Privileges the relevance of the content. Adding keywords in a tag list or even artificially or unnaturally in a text is no longer the miracle solution ; Google increasingly recognizes the richness of content and its authenticity.
- Identifies the behavior of Internet users. Google knows if a user is satisfied with the content of a page or not. If a visited link doesn’t satisfy them, they’ll return to the search results and continue browsing. That means keeping a low bounce rate, otherwise Google will punish you!
- Is ready for intuitive or voice search. Hummingbird has in fact already undergone an update, “Rankbrain”, which is nothing more than a kind of artificial intelligence, capable of better interpreting searches formulated as a sentence or a question. This makes Google ready for voice search.
The getfluence.com answer
Why does getfluence.com best meet SEO challenges with its sponsored article ordering service?
- The 3000 blogs referenced on the platform are carefully selected, and their audience is verified. Their domain authority is maximized.
- Therefore, with a sponsored article redirecting to your site, you not only get qualified traffic, but also a precious backlink.
- If several links are generated this way, Google will surely interpret that as a guarantee of authority in your domain. Your own PageRank will only be increased.
- With a higher PageRank, your SEO is a success: your pages appear higher in the search results. Organic traffic is on its way to you!