How difficult it is to break through on the internet! Despite regularly published articles, your traffic is ridiculously low. It looks so simple for others, what a thankless world… Think again, all content creators struggle in their infancy. There is no foregone conclusion: those who succeed persevere and learn from their mistakes. Here are the top five reasons why articles don’t attract visitors. You are surely concerned, so go over them carefully so you can take the necessary measures.

1- You’re not taking promotion seriously enough

Research and content writing is only 50% of the work. You must dedicate at least the same amount of time to promoting your article. Sharing on Facebook and Twitter is far from enough.

For social networks, share your content on as many networks as possible, then only retain those on which the traffic takes off: there should be more than one. In the beginning social networks will bring you little traffic. To reach a reasonable follower base, set up automated tools like Owlead for Twitter or Instazood for Instagram.

At this time of information overload, your content has no chance of getting seen if you don’t go all out on promotion! 📢 (Photo credit: Jens Mahnke, Pexels)

What else? Get in touch with influencers and get their input to enrich your article. Then notify them when the article is online. You just have to cross your fingers that they share your article!

2- The bait isn’t tempting enough

What bait can be used to attract the audience to an article? They are the teasers, which will give the reader the urge to click and read the content entirely. In order of importance, we can mention:

  • the front page visual. Have you noticed the care given to the images of the blog? It’s not just attention to detail! The visual is the first element to entice. If it’s attractive, then the user will consider checking out the title of the article and click. For nice pictures, check out free image banks like Unsplash or Pixabay.
  • the title (headline). Buzzfeed built its success on catchy titles. Would you have clicked if this article was called “Maximizing the potential of editorial content”? Not sure! With the announcement of a concise list (“5 reasons”), you already know what to expect, and the technicality of the article seems less daunting. Then there is an element of provocation (“nobody reads your articles”), enough to make the reader react. There are many techniques to maximize the click rate, it’s better to learn them sooner rather than later.
  • the introduction. Whether on Google or social networks, the introduction or meta-description of your article will always appear below your headline. So be sure to stimulate interest and make people want to read more, right from the first lines. As the popular saying goes, you never get a second chance to make a first impression.

These three elements should take you as long as the rest of the content production, as they determine 99% of the success or failure of your articles.

3- Your content doesn’t stand out

Are you proud of the article you wrote? Or did you just “do the job”. There is such an offer of content on the web that yet another article, without any real added value, will never be a smash.

According to a Quicksprout study, a length of 2416 words is the optimal size to maximize the number of shares (Photo credit: Pedro Nogueira, Unsplash)

Some blogs achieve most of their traffic with a handful of posts. What do these leading pieces of content have in common?

  • They are among the most complete on the subject on the web,
  • The information provided is reliable, based on sound studies,
  • They are evergreen, that is, their interest doesn’t diminish over time, or they are regularly updated to provide exhaustive information,
  • They are more than 2000 characters long,
  • They include many visuals and other media such as video or computer graphics,
  • The author answers the questions in the comments.

If you publish a new article, but there’s already better similar content on the web, you’re wasting your time. Spend a few more hours on your content to make it unique and more complete, otherwise your publication will be a shot in the dark.

4- Your tone is neither human nor engaging

Being professional or objective doesn’t mean using a neutral tone! Soon, artificial intelligence will be able to write articles (in fact, it already exists!). You think you’re doing well, but if it could be said that your articles were the work of a heartless robot, then your content is not going to stand out, quite the opposite! On a blog, readers are looking as much for the experience of a privileged relationship with the blogger as they are for information.

If your articles are neutral, sterile and lack personality, they’re unlikely to generate any interest. You’re a blogger, not a Financial Times journalist! This is true whether you are an independent blogger or in charge of a brand blog: in any case, a human approach is the only valid one. (Photo credit: Noah Buscher, Unsplash)

It’s the search for information or the interest for a subject that makes a user land the first time on your blog. It’s their love of your style that will make them come back.

5- Your content is too commercial

If you’re running a business blog, one way is to fall into the trap of corporate communication. Does the Red Bull site deal with the energy benefits of the drink? No way! Instead, the brand provides media-rich quality content such as “How to film your own mountain biking session?” Or a report on Wakeskating in the Jordanian desert.

Before hoping to monetize your blog, you’ll have to work hard: engaging, authentic and regular content. Then you can reap the fruits of your labour. (Photo credit: Amaury Salas, Unsplash)

Are you a blogger? Wanting to be paid for your work is a legitimate intention. However, be careful not to overload your site with advertising banners that degrade the user experience, or not to add affiliate links everywhere. When the traffic finally takes off, you can start with sponsored articles, a form of native advertising that will be better accepted by Internet users.

None of these 5 points concerns you, really? In this case, maybe you’re just a little impatient. No blog became popular overnight. Building a community is a long-term job, and search engines are slow to react, so it takes time to obtain a lot of organic traffic. Continue your efforts, stick to the rules, and the work will pay off!