Photography remains one of the most popular passions on the web. There are many networks and platforms to “exhibit” and share ones passion. Among all the options, we advise you to choose the photo blog. We explain why and more importantly, how!

Photo Blog VS community photo site: which one is preferable?

Of course there are social networks dedicated to photography. Registration is carried out in a few clicks and you can immediately share your photos with members from around the world. There’s only one problem: the popularity of those networks comes and goes. It can be risky to spend a lot of time on one of them, build a follower base, and one day find that the platform in question has fallen into disuse, reducing all your efforts to nothing.

Flickr was once a flourishing community of photography enthusiasts. Then the site was bought by Yahoo and the advent of mobile was badly managed. If the site still has an active community, it’s in no way comparable to that of the 2000s, and its destiny remains uncertain. In the same vein, 500px or EyeEm were at one time promising communities, but without ever imposing themselves sustainably. They reoriented their business model by allowing their members to sell their photos, most often for a ridiculous price.

2 million groups, mostly inactive… Flickr is somewhat out of fashion, even if it still has a few million diehard users. (Photo credit: screenshot Flickr.fr)

Instagram has become so popular that it’s hard to really think of it as a community of photographers. In addition, the platform is invaded by bots, so you’ll never be certain that a rave comment (“super photo”) is authentic or artificial. That doesn’t mean that you should ignore Instagram (or other networks), but you should see them just as a supplement to your dedicated blog.

Which blog platform should you choose for a photo blog?

So we’re coming to it: if you’re serious about your interest in photography and want to invest time in the long term in sharing your passion on the web, we advise you to launch your own blog.

The first decision has been made! That calls for another: which platform should you choose? WordPress is the leader, 25% of the world’s sites run on the platform, for a good reason: it has the best functionality. The official website allows you to get started easily, depending on whether you have your own hosting or domain name (then head to wordpress.org), or you want to start by being hosted directly on wordpress.com (easier for complete novices).

Let’s also mention Wix, which has penetrated the market for website creation (personal or professional), and which offers many models related to photography, in all its forms. You can consult them here, see a preview, and choose the one that will best highlight your work.

There are dozens of themes for your photo site on Wix. Here’s an example for a culinary photography blog … (Photo credit: screenshot, Wix)

The choice of WordPress

Here’s a summary of all the good reasons to install WordPress for your new photo blog:

  • WordPress is relatively easy to install and configure. There are online tutorials that will guide you step by step,
  • Once the basics have been assimilated, publishing content is very simple,
  • WordPress is upgraded regularly to keep up to date with web standards,
  • The content management tool (photo and video) is really well designed,
  • WordPress is very flexible, with a lot of themes and plug-ins available, for example to allow your audience to share your photos on social networks,
  • WordPress is Google-friendly,
  • And oh yes, it’s free!
Hatch is a good example of a WordPress theme that you can install for your blog. In addition, it’s free! (Photo credit: WordPress.org)

There are thousands of themes, free or paid, to decide on the design of your new photo blog, and to date no less than 391 are suitable for photography. You’ll find what you’re looking for.

How to publicise your photo blog

Social networks

As mentioned briefly above, if social networks, including those dedicated to photography, should not be the only showcase of your portfolio, they can instead represent an excellent supplement to become known and redirect admirers to your blog. Go ahead and post your photos regularly on Instagram (for its popularity), Flickr (photos are usually well referenced by Google) or Pinterest (especially if your target is female). In fact, everything depends on your target. Which network do you enjoy using? Where do the photographers you admire post their work?

SEO

Do you want your blog to be indexed on Google and more specifically your photos on Google Images? Platforms like WordPress or Wix are in principle already optimized for SEO on the major search engines.

SEO takes time to become effective. But when it finally takes off, it’s for the long term! (Photo: Negative Space, Pexels)

Just be sure to add a caption or paragraph of text under each photo. Did you know that the name of the photos is also taken into account by Google. If you’re dedicating a photo series to your latest culinary creations, use file names that are as transparent as possible, such as cookie-white-chocolat-hazelnut.jpg. Yum!

The real world

There isn’t just the virtual world! Once your site is online, order customized business cards. Do you exhibit, for example in a small gallery or even a restaurant in your neighborhood? Leave flyers with your blog’s address printed clearly. Your photo blog is the best way to retain passer-by-fans.

Which is the best photo blog?

Differentiate yourself! You’re not exactly the first photo blog on the web space. If you’re thinking of breaking through with yet another blog on beautiful sunsets or shots of pretty flowers, you’re mistaken. There are several ways to make your photo blog stands out :

  • Tell a story. Your photos, beyond their undeniable aesthetic component, probably have a story. Share it! A blog, basically, is text, and the photo format of your theme shouldn’t stop you from explaining the story behind each shot. Internet users love it.
  • Share your journey. You don’t have to be the best photographer in the world right from the start. If you share with your visitors your progress, your difficulties, your doubts, what you’re proud of too, then you’ll create a truly personal relationship with them, they’ll look at your shots with another eye, and they’ll remain loyal for a long time.
  • Choose an angle. For example, a category on sunsets has little interest, on the other hand, a dedicated section about sunsets in Brittany (or in your area, you’ll have understood), with the changing sky during the seasons will attract lovers of that region. You can have as many categories of photos as you want, as long as they have some kind of connection to each other. A photo blog that spans culinary photography to seaside shots is on the wrong track.
Don’t wait to be a photo expert before opening your blog: you’ll learn by sharing your photos and collecting comments from your visitors, who’ll appreciate following your progress. (Photo credit: Alex Holyoake, Unsplash)

You’re now primed to show your talent to the world. Jump right in. It may not be perfect from the beginning, but remember the maxim: “done is better than perfect!”