Since 2013, the sacrosanct PageRank is no longer being made public. Only Google knows its value. This is all the more regrettable as the evolution of your PageRank plays a determining role in the visibility of your site on Google, and therefore in the organic traffic that you reach. Therefore you want to be able to estimate its value or at least its evolution in order to assess the effectiveness of your SEO efforts. Fortunately, there are alternatives to PageRank . We look at them here.
What is PageRank?
How are websites ranked in Google’s search results pages? The formula is secret, mainly so that it can’t be manipulated. One of the elements in play is PageRank, an indicator that assigns each site a score of 0 to 10. This score is basically an assessment of a website’s popularity.
To summarize, PageRank is measured by the number and the quality of backlinks to your domain, the quality being measured by the types of pages displaying these links. Sorry, but if your cousin redirects to your blog, it will have less impact than if nytimes.com includes a link to your website in one of their articles. That said, it was worth a try.
Moz – Domain Authority
One of the best SEO services on the web, aka Moz, has its domain ranking tool. It is intended as a broad indicator of a site’s ability to appear high in search results. Domain Authority ranges from 1 to 100. It can be verified on Moz’s Open Site Explorer section.
The score is supposed to be updated every month, but it can sometimes be late. Indeed, Moz’s crawlers have to go through millions of pages to check for new backlinks. This indexing is a resource intensive process for the service, but it is the price to pay for a reliable score. So you need to be patient… or use one of the other alternatives below.
Ahrefs – Domain Rating
Ahrefs, despite its strange name, is an important tool for any SEO manager. Its main indicator is Domain Rating. It is based on an estimate of the number of links to the domain in question. And, as usual, quality also comes into play.
To avoid being tricked by a single domain returning an infinite number of links, the indicator takes into account the number of referring domains. Basically, if a domain has 2,000 backlinks to your own domain, the algorithm will take into account only one referring domain. This method is most likely similar to that of PageRank.
Domain Rating, ranging from 0 to 100, operates on a logarithmic scale. The higher you are, the more difficult each extra point is to obtain.
Majestic – Trust Flow
The Majestic service offers its own alternative, Trust Flow. The name is reminiscent of TrustRank , an algorithm used by the Yahoo search engine to give more importance to links from government sites or those related to the world of education (in particular .edu). By extension, a backlink on a reputable site will carry more weight than twenty links from twenty average or suspect domains.
Trust Flow uses the same method by assessing the quality of links pointing to a website. The indicator focuses exclusively on quality, and not (or very little) on quantity, which differentiates it from other indicators.
SEMRush – The SEMRushRank
This indicator ranks the 100,000 largest domains in the SEMRush database. The rank obtained by a site corresponds to its position among those 100,000 heavyweights. The ranking is based on the registered keywords and the estimated traffic from the corresponding searches.
The SEMRushRank is therefore not a direct equivalent of PageRank. However, it remains an interesting indicator to identify the sites on which to concentrate your efforts in terms of Netlinking. A link on one of the best sites classified by the SEMRushRank is the guarantee of a serious boost to your PageRank.
One element is common to all these scores: inertia. However, it’s the same with PageRank. SEO optimization can take months to take effect. Gaining a point on any of these indicators is a long-term job. It’s the thankless side of this segment of online marketing. So, keep in mind that SEO is a quintessential long-term investment.