4 fundamental elements for creating a confluence strategy

You've been convinced of it since you read our brilliant article on confluence marketing: it's the ultimate strategy, the best of both worlds, the combined strengths of content creation and influence. Maybe, but you still have to execute it concretely. The most difficult is...

Why is quality content creation no longer enough?

Creating content is today an obvious necessity. Quality is primordial. Is that all? No, because behind these two prerequisites lie many other requirements for truly effective content marketing. More competition and more demands Creating really useful, quality content, and which doesn’t just promote your products or...

5 low-cost influencer marketing techniques

An influencer marketing campaign can make the sales come flooding into your website. But it doesn’t have to cost millions... or even thousands of euros! We take a look at the initiatives available for small budgets. 1- Instaaa, the mini-influencer agency Influential agencies like Viral Seeding...

Confluence marketing: the digital strategy of tomorrow!

Over the past ten years, web marketers have been focusing in turn on content strategies and then on influencer campaigns. We understand today that it's a symbiosis of the two that offers the best result as part of an omnichannel strategy. If all this...

Which is the most effective? Nano, micro or macro-influencers?

Believe it or not, almost everyone is a potential influencer! The idea of celebrity influencers is outdated. Partnerships with mega-influencers are cruelly lacking in authenticity and have declining engagement rates. For those reasons, brands are turning away to focus on less visible profiles, even...
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