Successful crowdfunding using influencer marketing

Crowdfunding requires building a large community of potential investors quickly and gaining their trust. And both of these goals can be achieved much more quickly with influencers. It's easier said than done! So here's how to do it concretely. Find the influencers on the media...

Influencer marketing, your best ally for your international expansion

You’ve decided to enter a new market, it's time to export your service or product, to reproduce the success met in your home country, and increase your income. Often an obvious international move for a company is just across the border, in neigbouring countries...

The blockchain, the future of influencer marketing?

Influencer marketing faces challenges that threaten its development, including fake influencers, the difficulty of authentication, the accurate measurement of performance, and finally the drawn-out transactions between the parties. However, wherever data and transactions exist, the gurus of web 3.0 present the blockchain as the...

What should you include in an influencer contract?

The legislator is already struggling to legislate on anything related to the Internet, so you can imagine the legal vagueness that surrounds a practice as recent as influencer marketing. It's advisable to establish a formal contract with an influencer to ensure a successful partnership....

Marketing: how can you take on a big competitor?

Some fights seem to be lost before they even begin. And certain types of business completely closed to new entrants. And yet: there's not a single market on earth where the barriers to entry are impassable. Launching a new soda, a new bank, a...
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