How can you improve your search ranking with influencer marketing?

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Organic search is the main source of traffic for e-commerce sites (40%). It’s followed by referral traffic (9%) and paid traffic (6%). 64% of internet users rely on search engines and directories to find a business in the vicinity. It’s therefore vital...

Influential blogger, but living under the poverty line… What’s the solution?

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Being an influential blogger doesn’t necessarily mean unlimited wealth and the dolce vita, quite the contrary. Many of these entrepreneurs are live below the poverty line. So, is it a simple lifestyle choice or pressure from brands? We try to decipher this...

The keys to setting the price of a sponsored article (and responding to brand needs)

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Sponsored articles are often a quick way to monetize your blog. Now widespread, this communication method nevertheless requires a certain command of the subject. In this post, we’ll guide you in defining the price of a sponsored article and mastering all its...

You don’t hate influencers, you hate bad content! #squealonyourinfluenceur

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In recent years, partnerships between influencers and brands have been growing at lightning speed. It’s not easy to navigate between all types of accepted collaboration and scams of all kinds, So, is it a simple case of content marketing or a...

Influencer marketing: the biggest FAILURES in 2018

If an influencer marketing campaign typically has an attractive or even stratospheric ROI, a poorly executed operation can also turn into a massive failure. Here is a panorama of the biggest failures in 2018, just to help you … Not to reproduce...
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